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Europe Sports Nutrition Market Overview.

Europe Sports Nutrition Market is expected to garner $10,429 million, by 2021. The sports nutrition market in Europe has witnessed healthy growth rates in the past few years and is expected to continue this trend in the future.

Growth in health concerns, higher obesity prevalence, and rise in health clubs & fitness centers in Europe have led to increased demand for sports nutrition products. In addition, the inclination of people towards sports in the European region and the rise in the consumption of sports nutrition products by non-traditional users drive market growth.

UK and Germany are among the largest sports nutrition markets in Europe. Factors such as rise in interest of women to keep their body fit and toned, coupled with consumers up-gradation to better and expensive sport nutrition products have further boosted the market growth. In addition, there is an increase in demand for herbal and natural products hand in hand with the sports nutrition industry. Protein products are gaining popularity over sports drinks and other products among the French consumers. Ingredients that are commonly incorporated in such products include creatine, L-carnitine, amino acids, and glutamine. Among protein-based products, protein powders are more prevalent over bars and other ready-to-drink protein products.


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The Europe dietary supplements market size is projected to reach USD 20.89 billion by 2026, exhibiting a CAGR of 4.89% 
during the forecast period (2019-2026)

Regional Analysis

The market is geographically divided into the U.K., Germany, Italy, France, Spain, and the rest of Europe. Amongst these, the rest of Europe is projected to register the highest compound annual growth rate (CAGR) of 5.21% during 2019-2026. In countries such as Greece, Netherlands, Ireland, Denmark, Poland, Austria, and Belgium, the perspective of consumers towards dietary supplements has changed positively in the recent years, which has led to more and more consumers adopting dietary supplements in their daily life to enhance health and improve the quality of their life. One of the significant Europe dietary supplements market trends is that in countries, such as Netherlands, Belgium, Norway, and Sweden, there is an immense opportunity for dietary supplement manufacturers. They can promote and sell unique and specialized products through effective sales strategies, namely, partnership with digital personal care product-selling platforms. As the trend of online shopping is growing across various economies of Europe, the manufacturers and distributors of dietary supplements are increasing their focus on promoting their products and selling them through e-commerce channels to upsurge the sales of their products and earn profits.


Europe Dietary Supplements Market Share by Type
In terms of type, the market is grouped into proteins, enzymes, fatty acids, minerals, vitamins, and others. The demand for traditional vitamin, mineral, and multivitamin supplements is significantly high among women, while men are more inclined towards dietary supplements that can boost their energy, endurance, and can improve their gut health. The demand for vitamins, iron, multivitamins, and omega-3 supplements is incredibly high in Europe as a large number of infants, children, and pregnant women are deficient in these nutrients. These factors are expected to serve as a growth factor for vitamin supplements in Europe.


Top 10 Summer Vacation Supplements of 2020

The Information Supplements & Health Information Center (IVG) informs how dietary supplements, as part of a healthy diet, contribute to health for the Dutch consumer. The top 10 ingredients over summer 2020 are:

1.    Pro- and prebiotics

2.    Vitamin C

3.    Vitamin D

4.    Zinc

5.    Ginger

6.    Melatonin

7.    Magnesium

8.    Multivitamin

9.    Echinacea

10.    Vitamin B complex


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